Business Plan - Keep My Heart Adult Medical Day Care, Part 4 Essay

Business Plan - Keep My Heart Adult Medical Day Care, Part 4 - Essay Example It will also infiltrate its operations throughout Fort Washington to sum up the strategy of grasping wider market coverage. While economists argue that new businesses should always start small (Mentzer & Moon, 2005), Keep My Heart believes in doing the right thing at the most opportune time. With that in mind, the fact that Prince Georges County has not been exhausted by similar entities would make it ideal for our centre to put a strong footing in the area before the coming of new competitors. Keep My Hear Centre will work with a team of self-motivated staff to offer two specific services after commencing operations. Primarily, the facility endeavors focus on Adult Day Care for persons suffering from mild or advanced dementia. The second focus will address medical and home care needs of elderly Alzheimer patients from the area. In that way, Keep My heart will have a varied line of offering vital services as well as creating a suitable platform towards achieving its profit making agenda. According to observations and practical experiences recorded by nursing homes, elderly patients are often faced by the challenge of poor attention from caregivers (Stahl, 2004). In addition, they usually find it hard to cope with life when the immediate family is always preoccupied by daily activities which they deem to be of more pressing priority. As a result, a good proportion of the aged persons end up with neglect and no sense of belonging. Keep My Heart has taken the mantle to work with referral health facilities and home-based caregivers through education and integrated community-driven support. In the implementation stage, the facility will offer an open chance for day care services with a sustainable model of patient stimulation, interaction and participation that would reach out to their psychosocial, physical and mental needs. The model will also foster appropriate socio-ethical development among the dementia and Alzheimer clients. The bottom line of starting