Friday, February 7, 2020
The role of 19th century women in Jane Eyre by Charlotte Bronte - Research Paper Example The Angel was passive and powerless, meek, charming, graceful, sympathetic, self-sacrificing, pious, and above allÃ¢â¬âpureÃ¢â¬ (Melani, par. 2). Desperate to put their writing talents to effective use, the sisters used pseudonyms Ã¢â¬Å"to hide their sex when they published their poems and novels. They chose names which were not obviously masculine: Acton Bell (Anne Bronte), Currer Bell (Charlotte Bronte), and Ellis Bell (Emily Bronte)Ã¢â¬ (Melani, par. 3). The research hereby aims to present a critical appraisal of the role of 19th century women in the novel through oneÃ¢â¬â¢s personal perspectives and through the points of views of various scholars who analyzed this literary work. Critical Review The prejudice and restrictions faced by women during their times provided the impetus for Bronte to relate the burning desire to assume expanded and challenging roles that encourage the use and enhancement of womenÃ¢â¬â¢s skills beyond the home. The character of Jane Eyre, cl assified as a round character and a protagonist, focused on Ã¢â¬Å"the directness, even bluntness, of the young heroine's voice. Here is no prissy little-girl sensibility, but a startlingly independent, even skeptical perspectiveÃ¢â¬ (Oates, par. 4) Ã¢â¬â surprisingly unexpected to stem forth from a woman in 1847, the year the novel was written.
Wednesday, January 29, 2020
Controlling Police Through Litigation Essay Police departments draft and implement policies and procedures to provide consistency and eliminate ambiguity in department practices. These are guidelines are for staff and officers to follow in a variety of different situations. Police policies and procedures may have the force of law, or be considered by a court or jury in determining whether an officer acted lawfully in the line of duty. Procedures related to employee actions can also be subject to legal scrutiny in some cases. A lack of policies on issues involving the community may result in unlawful and inconsistent police action. These adverse actions can create a negative reaction within the community, and open the police officers within the department to legal liability. Michael Lyman quoted Section 1983, Ã¢â¬Å"Every person under color of any statute, ordinance, regulation, custom, or usage of any state or territory, subjects, or causes to be subjected, any citizen of the United States or any other person within the jurisdiction thereof to the depravation of any rights, privileges, or immunities secured by the Constitution and laws, shall be liable to the party injured in an action at law, suit in equity, or other proper proceeding for redress.Ã¢â¬ (pg. 270) Basically, this means that police officers are prohibited from violating any personÃ¢â¬â¢s civil rights. Section 1983 is a tool for a citizen to use to sue another for a violation of civil rights. Some elements must be met in order to be subject to liability through Section 1983. First, he questionable liability or violator of Section 1983 must be a personÃ¢â¬ . A police department, state agency, or other legal entity, cannot be subject to liability under the statute. Second, the liable Ã¢â¬Å"personÃ¢â¬ must have been acting under the color of authority when the accused violation took place. A police officer who unlawfully beats a suspect in the commission of an arrest would be acting under the color of law. Finally, the accuser does not have to prove that the Ã¢â¬Å"personÃ¢â¬ intended to deprive him/her of their Constitutional rights, but only that there was a deprivation. For example, a subject who was beaten by a police officer can sue that officer for excessive force, without proving it was the officerÃ¢â¬â¢s intention to violate his rights, but only that the officer intended to beat him. In some cases an officerÃ¢â¬â¢s supervisor can be held liable because he/she is responsible for the negligence of that officer. This is known as vicarious liability, or Ã¢â¬Å"imputed negligenceÃ¢â¬ (freedictionary.com). For example, a gang member who shoots and kills another person during a hold-up is responsible for the murder, but other gang members may be held vicariously liable for the same murder. There are several different types of defense for civil suits, and also persons who are immune to the liability in question. There are three types of immunity, they are: absolute immunity, quasi-judicial immunity, and qualified immunity. Michael Lyman lists judges, prosecutors, and legislators, as those who enjoy absolute immunity during civil liability suits (Lyman pg. 272). Lyman also reminds us that police officers and witnesses can obtain absolute immunity while testifying during a criminal trial, but if found providing false testimony, may be charged with perjury. Persons within a department, performing his/her duties as assigned, during the alleged time of a Section 1983 violation, and not involved in the violation, obtain quasi-judicial immunity. Quasi-judicial immunity is provided to prosecutors who are actively involved in the trial of a person. Qualified immunity is provided to federal law enforcement officials who are accused of violating laws that have not been clearly established. If a question of liability arises, but a federal law enforcement official is later found to be acting in an Ã¢â¬Å"objectively reasonable mannerÃ¢â¬ he/she obtains qualified immunity (Lyman pg 273). References Vicarious Liability. (n.d.) Wests Encyclopedia of American Law, edition 2. (2008). Retrieved September 30 2012 from http://legal-dictionary.thefreedictionary.com/Vicarious+liability Lyman, Michael D (2010). The Police: An Introduction. New Jersey: Prentice Hall.
Tuesday, January 21, 2020
Multiple Viewpoints of ShakespeareÃ¢â¬â¢s King Lear ShakespeareÃ¢â¬â¢s King Lear is a tragic about an aging King of Britain and his three daughters. When it comes time to divide his kingdom, he puts his daughters through a test to prove how much they love him. The two older daughters, Goneril and Regan, give King Lear flattering answers and therefore receive great amounts of finer land. The third and youngest daughter, Cordilia, says that she has no words to describe how much she loves her father. King Lear becomes enraged with Cordilia and disowns her and gives her no land. The rest of the play tells the story of how the two older daughters become corrupt and get greedy. King Leer is thrown out of his own house by his daughters and begins his decline into madness. This plot has lead to the development of different interpretations and versions of the play. These slants change the setting and viewpoint of the play, but not the basic plot and story line. Shakespeare sets up King Leer as a tragedy. The play is meant to be very dramatic and done with lots of emotion. This can be seen when King Leer is having his rage with the storm as well as when he finds his daughter Cordilia dead. He begins to slip in and out of madness once again. This same drama is tried to be displayed in the slant of ShakespeareÃ¢â¬â¢s King Lear, King of Texas. The director of King of Texas, Ulrich Edel, a director from Neuenburg am Rhein, Germany, has directed many movies, television shows, as well as television mini series since 1984. Ulrich Edel also has some experience with Shakespeare before. In 2002 he directed the television mini series on USA, Julius Caesar. Ulrich Edel selects a cast that also has some excellent credentials. Patrick Stewart plays the lead of John Leer in the movie. Patrick Stewart is famous for being Captain Jean-Luc Picard on Star Trek the Next Generation, which ran from 1987-1994. Stewart also has extensive Shakespeare experience. He joined the Royal Shakespeare Company in 1966, to begin 27-year association. Patrick Stewart in supported by Marcia Gay Harden, Oscar-nominated for "PollockÃ¢â¬ , Lauren Holly, and Julie Cox. All of these actors and actresses along with Ulrich EdelÃ¢â¬â¢s credentials bring good credibility to the movie. The movie itself was nominated and won some awards. Patrick Stewart was nominated for a ... ... very good job of this, however many people of the audience said it helped them relate more to King Lear after watching the movie. Although the details of the movie may not have been up to par with most, it seemed to entertain and be enjoyed by the audience. King of Texas is only one viewpoint on King Lear. This version can be taken as just a movie to entertain or a slant on ShakespeareÃ¢â¬â¢s King Leer. Works Cited Halio, Jay L., ed. Critical Essays on ShakespeareÃ¢â¬â¢s King Lear. New York: Prentice Hall International, 1996. Ã¢â¬Å"King of Texas.Ã¢â¬ Culture Vulture. September 21, 1998. 2 March 2005. http://www.culturevulture.net/Movies4/KingofTexas.htm Ã¢â¬Å"King of Texas.Ã¢â¬ IMBD. 2 March 2005. http://imdb.com/title/tt0282659/ Ã¢â¬Å"King of Texas.Ã¢â¬ American Western Magazine. 2 March 2005. http://www.readthewest.com/FilmTNTkingoftexas2002.html Ã¢â¬Å"King of Texas.Ã¢â¬ Amazon. 2 March 2005. http://www.amazon.com/exec/obidos/tg/detail/-/B00007AJFY/qid=1109863409/sr=8-1/ref=pd_csp_1/104-4653801-4063160?v=glance&s=dvd&n=507846#product-details Quinn, Edward G., ed. William ShakespeareÃ¢â¬â¢s King Lear. New York: Thomas Y. Crowell Company, 1970.
Monday, January 13, 2020
MANAGEMENT THESIS ON Ã¢â¬Å"FACTORS INFLUENCING TO PURCHASE KWALITY WALLS ICE CREAM OVER DINSHAW`S IRRESPECTIVE OF DEMOGRAPHIC PROFILE IN THE ROURKELAÃ¢â¬ By (PRANAB MISHRA) E-No. 0801215708 (INC Rourkela) T ABLE OF CONTENTS 1. Acknowledgements. 2. Introduction a. Objectives. b. Limitations. 3. Research Methodology. 4. Findings. 5. Conclusions. 6. Appendices. 7. References. ACKNOWLEDGEMENTS Any accomplishment requires the effort of many people and this work is not different. I am thankful to my faculty Supervisor Mr. C. P. Giri for supporting me and guiding me throughout the project. This report would not have been possible without her help.I am equally thankful to the Principal, INC Rourkela, Mr. D. P. Das for encouraging me and inspiring me to do my project with full dedication. PRANAB MISHRA INTRODUCTION HISTORY OF ICE CREAM Ice Cream is the most famous delicacy all over the world. People of all ages love ice cream and frequently enjoy it. Here are some amazing facts about ice cream: Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Nero (37-68 A. D. ), The Roman Emperor, is said to have eaten a sort of water-ice. The Chinese claim that they have been making and consuming Ice Cream since ages. Supposedly, Marco Polo (1254 Ã¢â¬â 1324) carried the Chinese Ice Cream recipes back with him to Venice.These were then introduced to the French by Italian chefs retinue of Catherine de? Medici when she married Henri II of France. Royal Ice Cellars were built in Mesopotamia in around 2000 B. C. These were used to cool wines and foods During the late 1600s, The French King Louis XIV was known to have feasts with colored water-ice and liqueurs. Nicholas LemeryÃ¢â¬â¢s Recueil de curiositez rares et nouvelles de plus admirables effets de la nature, published in 1674, contained the first recipe for flavored ices. The Quaker colonists who brought their ice cream recipes with them introduced ice cream to the United States.It is said that Ice Cream was regularly consumed by Ben Franklin, George Washington, and Thomas Jefferson. During the eighteenth century, the spread of ice pails and cookery books with ice recipes, almost everywhere around the globe, resulted in the delicacy becoming more common. Robert Green, in 1874, is supposed to have invented the Ice Cream Soda, which took ice cream consumption in America and other parts of the world to great heights. The twentieth century saw an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.Italian confectioners made Gelato, their own form of Ice Cream, which became immensely famous due its texture and lightness. During the St. Louis WorldÃ¢â¬â¢s Fair in 1904, cones were used for the first time to serve Ice Cream. A chemical research team in Britain came up with the soft ice cream, which had more air in it. It became immensely popular because of its creamy yet light texture. Toda y, it is popularly known as the Ã¢â¬ËSoftyÃ¢â¬â¢ ice cream. Ã¢â¬ ¢ In the 1980s, the older, thicker ice creams made a comeback and were referred to as Ã¢â¬ËPremiumÃ¢â¬â¢ Ice Creams. Basically the ice-cream business comes under FMCG sector.In India, the condition of FMCG sector is very well and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the economy with a total market size of around US$ 18. 1 bn. Ice-Cream segment of FMCG:Ice-cream is one of the most important part of FMCG sector. It comes under Food and Beverage segment. The total market value of Ice-cream trade in India is more than Rs. 20000 crore. It is increasing day per day. During the year of 2002-02, there was very little demand of Ice-cream in India but as the time passed away, the demand of Ice-cream is also increasing in India.Now a day, there are six national level companies engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is also increases in India. As the demand of Ice-cream is increasing in India but the market of Ice-cream is not as much as itÃ¢â¬â¢s share in US and some other foreign countries. According to the survey of Motilal Oshwal, in the present time, the per capita consumption of Ice-cream in India is US $0. 2 which is US $49 in USA and US $33 in Germany. We can see it in the following table:TABLE 1:- PER CAPITA CONSUMPTION OF ICE-CREAM (IN US $):-As given in the above table, the per capita consumption of Ice-cream in India is only US $0. 2 which is much smaller than the same in USA, but the main thing is the increasing opportunities for Ice-cream trade. MAJOR FACTORS:1. The broad market of semi urban market. 2. Least no. of competition. 3. Increase in consumption level of people. 4. Favorable climate for ice-cream in India. 5. GDP growth and growth in per capita income. We can get all the datas regarding the per capita incoma of India from the following table:TABLE 2:- PER CAP ITA INCOME OF INDIA SINCE 2000 As given in the table, the GDP of India is increasing in the last 5 years.It has brought a remarkable change in the spending habits of consumers; it has moved the consumerÃ¢â¬â¢s preferences from economic to premium products. In those days, people unhasitantly wants to spend money on good and quality products. It has been a gain for food and beverage industry. As the result the ice cream industry is also improving and it develops at an increasing rate. THE THREE STAGES IN CONSUMPTION PROCESS OF ICECREAM Pre-purchase:- Brand image, Health issues, suitability Brand image of the ice cream Ã¢â¬â The consumer considers the kind of image the brand that he is going to purchase depicts.It has to suit certain status symbol, quality and any other personal brand requirements that the consumer may have. It is important that the brand maintains good will, satisfactory to the consumer Health Issue to ice creams relating-The modern consumer is highly health cons cious and is becoming aware of the rising health issues and its impacts. It is important that the brand satisfies this need of the consumers and ensures health related gains rather than loss. About which we will be discussing further in this report. Suitability Ã¢â¬â The product should suit the taste, flavor and ingredients that is in line with the consumer needs and wants.Purchase:-Price, Environment, Service Price of ice cream -Price should be affordable and the product should provide moneyÃ¢â¬â¢s worth in terms of quality, quantity and consumer satisfaction. as kids also form a main segment of our section a proper care should be given as far as pricing is concerned. Environment-The environment should be such that the consumer wants to stay there and spent some quality and quantity time. Service- The service should be fast so that the customer waiting time should be less and leads to their satisfaction and results in formation of good brand image. Post-purchase:- Quality, Sat isfaction, Store experienceQuality of ice cream Ã¢â¬â the quality of the ice cream delivered certainly plays a vital role in determining whether the customer will re purchase the brand or not. The quality and taste of ice cream determines the satisfaction level of the customer and hence plays a vital role in determining his approach towards the product. Satisfaction from ice cream- well satisfaction is a holistic picture the total experience of the customer with the brand considering various factors as mentioned above and then finally arriving at a conclusion saying whether he is satisfied or not from the product.OBJECTIVES Ã¢â¬ ¢ Explore the mindset of the consumer towards ice-cream. Ã¢â¬ ¢ Understanding the buying behavior and thinking about Kwality Walls and Dinshaw`s ice cream. Ã¢â¬ ¢ Find out the preference of the consumer regarding the two brands. Ã¢â¬ ¢ Investigate the purchase of Kwality Walls over Dinshaw`s ice cream irrespective of demographic structure in Rourkela city. Ã¢â¬ ¢ Have comparative study of value of products of both the brands. Ã¢â¬ ¢ Determine the customer awareness regarding both the brands. LIMITATIONS Ã¢â¬ ¢ Since ice-cream being an entertainment retailers are not able to highlight the exact attributes. Convenience sampling used here has its own limitations. Ã¢â¬ ¢ There have been some inaccuracies due to non Ã¢â¬â cooperative and rude behavior of the respondents. Ã¢â¬ ¢ Due to unavailability of accurate secondary data, my reliance was made on the primary data. Ã¢â¬ ¢ When I interviewed children and teenagers, sometimes they use to give answers under the influence of their parents or elders. Ã¢â¬ ¢ Dinshaw`s ice cream has no homepage. Ã¢â¬ ¢ Few outlets for Kwality Wall`s ice cream. RESEARCH METHOD SAMPLING METHOD Convenience sampling was used by the researcher because it is easy and cheap to collect data.Moreover the population size was very large to cover so it was best to use convenience sampling. DATA COLLECTION Both Primary as well as Secondary Research Method has been included for preparing this final report. PRIMARY SOURCE Ã¢â¬ ¢ Observation Ã¢â¬ ¢ Personal Interviews OBSERVATIONS Ã¢â¬â It is the methods of nothing and recording information without asking specific question from the respondents. The advantage of this method is that it is highly effective to provide information asked for. PERSONAL INTERVIEWS Ã¢â¬â In this method I asks the question from the performa in the order questions are listed and record the replies.SECONDARY SOURCE Ã¢â¬ ¢ Google search engine. Ã¢â¬ ¢ Other web links. COMPANY PROFILE KWALITY ICE CREAM Kwality Ice Cream is the pioneer in the Indian ice-cream manufacturing industry and in 1956 became the first company in the country to use imported technology for manufacturing ice-cream on a commercial scale. As the ice-cream industry exploded in India, in 1995 Kwality Group joined hands with Hindustan Lever Limited and then there was no looking back. The In dian consumer market was introduced to Ã¢â¬Å"KWALITY WALLSÃ¢â¬ Ã¢â¬â the result of a collaboration between global brand Walls and the leading Indian ice-cream brand Kwality.Though the two giants eventually parted ways, the collaboration made Kwality a household name and created deep in roads for the brand in the consumer market. Today, Kwality is not just a brand Ã¢â¬â it is the ice-cream associated with the Indian summer; itÃ¢â¬â¢s the first choice in ice-cream for any child or adult during the scorching Indian summers. Kwality ice-creams are trusted not only for their rich, creamy flavours, but also for their trusted quality and nutritious food value. PRODUCT PROFILE Type Selection Tiramisu Nochiola Caramel Crunch Cookies n Cream Fruit n Nut Mocha Brownie Fudge Paddle Pop Black Grape Jelly Candy Cake XplosionChoco Berry Nova Choco Vanilla Feast Chocobar, Chocolate, Almond Fudge, Fruit n Nut, Moo Stick Sandwich Multi Cornetto Snackers Filrty Strawberry Choco Fudge Butte r Scotch Italian Gelato DINSHAWÃ¢â¬â¢S ICE CREAM INCEPTION Early 1930s: Two enterprising brothers, DINSHAW and ERUCH RANA, started a small dairy business in Gittikhadan, on the outskirts of Nagpur. Their obsession with quality and transparent business practices, brought prosperity and confidence to the young businessmen. When opportunity knocked in the form of an Englishman who suggested that they try manufacturing ice cream, the idea was readily translated into reality. DINSHAWÃ¢â¬â¢S ICE CREAMÃ¢â¬ was born in 1933 when Nagpurians came to know the creamy, hand churned delicacy. INTIAL GROWTH An alien concept, ice cream eating was considered a luxury, which could only be indulged in, on very special days during the sweltering heat of NagpurÃ¢â¬â¢s grueling summer. The conviction of their ultimate success, and the vision of these young entrepreneurs, far outweighed the difficulties of running a purely seasonal business with its vagaries of demand . By mid forties, NagpurÃ¢â ¬â¢s gentry had extended ice cream eating into the winter and the name DINSHAWÃ¢â¬â¢S had become synonymous with the ice cream in Nagpur.THE SECOND GENERATION GROWTH: SAM DINSHAW RANA and JIMMY ERUCH RANA put on the mantles of their august fathers. Burning with the same zeal to succeed, the same uncompromising attitude towards quality and service, the Rana cousins struck out for wider horizons in 1981. With an investment of just Rs. 5 Lakhs, a small factory came up to replace the cattle pounds. The dairy business gracefully gave way to its prospering offspring, the ice-cream business. The magic ofÃ¢â¬ Ã¢â¬Å"DINSHAWÃ¢â¬â¢S goodwill spawned a net work of enthusiastic dealer-franchises all over central India, where DINSHAWÃ¢â¬â¢S enjoy near monopoly even today.Success breeds Success. The sound business principles of the founders, which gave them their initial success, became the foundation of DINSHAWÃ¢â¬â¢S business edifice. Quality consciousness went beyond the quality of relations with employees, business associates and its ultimate consumer. By 1987 DINSHAWÃ¢â¬â¢S was known in central India as not only the company, which made the best ice creams, but also the company that built best relations. Persistent efforts from prospective distributors and dealers of other areas and greater demand for varieties from existing areas forced DINSHAWÃ¢â¬â¢S to expand its manufacturing capacities.Imported continuous freezers expand plants and storage facilities wide with market demand. By 1989 cold storage depots had sprung up in Raipur, Jabalpur, Indore, Akola, Aurangabad, Pune, Hyderabad, Guntur and Vishakhapatnam more by pressures of demand than by design. Consumer appreciation for its products and for its credo of Ã¢â¬Å"VALUE FOR MONEYÃ¢â¬ forced continuous expansion and modernization of manufacturing capacities which today are to the tune of 35000 Liters of ice-cream per day. By 1990 the business was experiencing difficulty in getting regular supplies of good quality to need its ever-increasing needs.The obstacles were turned into an opportunity to diversify into Diary business. The firm had turned full circle by coming back to its parent business of Diary which today has a capacity to process and pouch 1lac liters of Milk per day. The citizens of Nagpur who were dependent only on milk supplied by Government Milk Scheme and local vendors welcomed the supply of standardized quality milk and DINSHAWÃ¢â¬â¢S became the first branded milk to be sold in Nagpur. Being a responsible corporate citizen and being aware of the needs of protecting its environment, DINSHAWÃ¢â¬â¢S have invested more than Rs. 0 lakhs in an Effluent Treatment Plant, which is a model for any industry of its size. As in all other areas, DinshawÃ¢â¬â¢s foray in Bombay has been on a low key. DINSHAWÃ¢â¬â¢S have been able to grow in the face of competition from national and multinational giants of the industry because of the inherent strength of its products, policies and people. PRODUCT PROFILE Type Cups Fundae Strawberry Vanilla Big Cups Kesar pista Choco chips Kaju Kismis Butter Scotch Mango Pista Strawberry Vanilla Bars Ice Lolies Heart Beat Tripple Treat Champ Choco bar Choco bar Kulfi Take Home PacksFamily Tubs Anjir Badam Mocha Almond Banana Split Kesar Kamaal King Alphanso Fruit Overload Choco Chips Butter Scotch Pineapple Supreme Smart Packs Smart Raspberry Smart Mango Tago Family Packs Vanilla Strawberry Pista Party Packs Kesar Pista Butter Scotch 3 in 1 Strawberry Vanilla Log Lamour Club Pack Novelties Sundaes Maha Sundae Butter Scotch Mocha Almond Fruity Fundae Novelties Cassatta Flora Kulfi Yorker Cones Carnival Butter Scotch Choco chips Orange city Badam Roasted ANALYSING AND INTERPRETETION Credit period Company Kwality Walls DinshawÃ¢â¬â¢s Ã¢â¬ ¢ Days 5-6 days 7 daysThe credit period given by Dinshaw`s is 7 days as compared to Kwality Walls which is providing credit period of 5-6 days. Complain Company Kwality Walls Di nshawÃ¢â¬â¢s Major complaint Delivery time is high Poor service during peak season Rating ** ** Rating levels **** 100% satisfied *** More than 80% ** More than 60 % * Below 60% Ã¢â¬ ¢ It was observed that the dealers are complaining. Ã¢â¬ ¢ 4 star systems is used to find the satisfaction level. Margin structure Brand`s Name Kwality Walls Dinshaws Margin to Distributor 8% 10% Ã¢â¬ ¢ Margin to Retailer 22% 25. 50% Dinshaws is giving more margin than Kwality Walls. Market share (Product wise)Product Strawberry Chocolate Mango Vanilla Others Ã¢â¬ ¢ Percentage 30% 18% 18% 14% 20% Even after the entry so many differentiated product ranges Strawberry is still ruling the market. Importance of Attributes Attributes Taste Price Company Image Advertisement Ã¢â¬ ¢ Conscious 39% 44% 6. 5% 10% It is observed that the people in Rourkela city are more conscious about Price than Taste. These are the four factors which affects the buyersÃ¢â¬â¢ decision process. CS ON UMP IO O IC -C E T N F E R AM TEE NAGE R CHILD ADULT OLDPE ON RS Data 41% regarding different consumerÃ¢â¬â¢s choice 23% 21% 15% TE ENAG R E CHILD ADULT OLDPERSONThe above graph is showing the demand of ice-cream among the different age level of consumers. As per above data chart, the consumption of ice-cream is more among the teenagers. Due to the season, trend, advertisement, and some other requirements, they prefer ice-cream much more. At the present time, the 41% of total consumption of ice-cream is done by teenagers. Children are second most demandable consumer for ice-cream. In the other sense we can say that the children are the way to turn a personÃ¢â¬â¢s mindset for purchasing of goods. Present time, there are 23% of total consumption of ice-cream is done by children.From the last few years, the demand of ice-cream is increased among the service persons, college students, sports persons etc. the 21% of total consumption of ice-cream is made by adult persons. There are some flavors of ice-crea m like strawberry, chocolate etc are most preferred by old peoples. 15% of total consumption is done by old persons. Quality COMPARE QUALITY OF BOTH ICE-CREAM COMPANY PRODUCT AWARENESS All people are known about dinshaws ice-cream. Market Share (Kwality walls vs. Dinshaws) The following table shows the market share of each company in Nasik ice-cream market. CompanyKwality Walls Percentage 9% Dinshaws 23% Dinshaws ice-cream share is 23% in Rourkela ice cream market. dinshaws ice-cream has also exclusive parlors. LITERATURE REVIEW Today Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what they buy and above all they need Quality According to the report of Sumit Kukreja, a management trainee from Amity University, food and beverages are the one of the largest growing trade in FMCG sector and ice-cream is the pathfinder of this trade.The continues grow in the demand of i ce-cream in India is showing the great opportunity in future. Motilal Oshwal, a marketing research company has been reported that the growth rate of icecream in India is steady but it increasing in the future. Survey by A. C. Nielsen shows about 71 per cent of Indian take notice of pack-aged goods' labels containing nutritional, information compared to two years ago which was only 59 per cent. India is the largest milk producer in the world, yet only around 15 per cent of the milk is processed. The organized liquid milk business is in its infancy and also has large long-term growth potential.Even investment opportunities exist in value-added products like desserts, puddings etc. According to CMIE Data, Aggregate sale of this industry is expected to increase by 19. 2 per cent during the December 2009 quarter. FINDINGS 1. The basic reason of buying that brand most of the answers were quality, availability, packaging and the decor of the store. 2. Consumers preferring DINSHAW`S and KWA LITY WALLS were a bit price conscious though but they agreed that they do look for more quality and taste. 3. The advertisements and offers do influence consumers purchase behavior regarding ice cream. 4.The basic needs that consumers want to fulfill through an ice cream are taste and quality. And that without providing taste it is not possible to sell a product like ice cream. 5. Any ice cream brand in the town should have innovative packaging, more flavors, availability, natural elements etc. to cater to their unfulfilled needs. 6. There is lack of Sales Promotional Activities i. e. free tattoo, extra weight, toys, quiz contest etc. 7. Some of retailers places both brands according to consciousness and demand of customer 8. Dinshaws ice-cream share is 23% in Rourkela ice cream market whereas Kwality walls has only 9% market share. . The quality of Dinshaws ice cream is better than Kwality walls ice cream. 10. Dinshaws ice-cream has different variety of ice-cream. They have provide d many packs such as select & premium. These two have provided the customer to choose a pack of his choice. CONCLUSIONS 1) The response regarding both the companies varies from person to person. 2) India has a good potential market for the ice-cream; research shows that an average Indian eats ice-cream four times a year so company must try to increase this rate by promoting effective campaign. ) Taste and price are the two main attributes that people feel important for the purchase of ice-cream. 4) During survey it was found that Kwality Walls has less visibility, which has capability to retain image in consumers mind. So it is very necessary to increase it. 5) Rourkela has lots of nearby places for picnic, which remains overcrowded on weekends, so more mobile vans should be added to increase the sales. 6) Some of the innovative ideas should be made for the high selling retailers. Such as forming the club and giving them special packages which will encourage the dealers. ) To attrac t youths, sponsorship programs needs to be taken. 8) The rates of all the companies are generally equal. But special item of ice-creamÃ¢â¬â¢s rates are different. Such as party packs, family packs, novelty & other the rates, which are equal of all the companies in regular items such as Ice candy, Bar, Cone, Small Cups & Large Cups. 9) Finally I would like to conclude that as far as Rourkela city is concerned people purchase more of Dinshaws ice cream instead of Kwality Walls ice cream. APPENDICES QUESTIONNAIRE (Common) 1. What is your favorite brand in ice cream? . What makes you like that ice cream? 3. How much importance does price play in your choice of brand of ice cream? 4. To what extent do the advertisements and offers influence your purchase? 5. What is the only thing that an ice cream must have according to you? 6. What will be the factors that you suggest a new ice cream brand in your town should have? QUESTIONNAIRE (Special) 1. DO YOU KEEP THE ICE-CREAM? A) YES__ B) NO_ _ 2. WHICH IS YOUR LARGEST SELLING ICE-CREAM BRAND? A) DINSHAWS__ B) KWALITY WALLS__ 3. WHICH CATEGORY OF ICE-CREAM PREFERS BY CONSUMERS?A) PREMIUM __ B) CONE__ C) CUP__ D) STICK__ E) OTHERS__. 4. ARE YOU SATSFY WITH THE DELIVERY SYSTEM OF DISTRIBUTOR? A) STRONGLY SATISFY__ B) SATISFY__ A) AVG. SATISFY__ D) LOWER SATISFY__ E) UNSATISFY__ 5. How do you scale your ice-cream? ATTRIBUTE POOR AVERAGE GOOD EXCELLENT PRICE SWEETNESS PACKAGING SCHEMES AVAILABILITY 6. SUGGESSIONSÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. REFERENCES http://www. kwalitywalls. in/hoic. htm http://www. kwalitywalls. in/freezer. htm http://www. hul. co. in/brands/kwality_walls. asp http://www. scribed. com http://www. google. com
Sunday, January 5, 2020
Neville, C2010, The Complete Guide to Referencing and Avoiding Plagiarism, 2nd edn, Open University Press, Berksire, England. Key terms: Primary sourceÃ¢â¬âevidence that comes directly from the people involved in the event or phenomenon in question, include theories, models, ideas, interpretations, definitions and practices as described and presented by their originators, rather than their commentators. Secondary sourcesÃ¢â¬â include material produced about the event or phenomenon, including the commentary or interpretation of others about theories, models, ideas, definitions and practices (reportage material in newspapers, magazines, reference books and on the Internet). ReferencesÃ¢â¬âitems you have read and specifically cited. BibliographyÃ¢â¬âaÃ¢â¬ ¦show more contentÃ¢â¬ ¦e. Spreading knowledge: Referencing also allows the tutor and other readers to advance their own knowledge, trace the sources you cited and use the same evidence for their own purposes. f. An appreciation: Referencing is about giving appreciation, showing courtesy and respect, and honouring the hard work of writers and commentators. g. Your reading, and influences on your work: Tutors will want to identify what sources have been influential in shaping your direction in your research. The tutors may offer comment on the absence of any particular commentator or theorist. h. Marking criteria: Relevant evidence and accurate referencing is an important element in the marking of assignments. Accurate referencing is also a demonstration of your research, intellectual integrity and the care you have taken in preparing to write the assignment. i. Avoiding plagiarism: Accurate referencing will help you to avoid being accused of plagiarism. 2. The Ã¢â¬ËwhatÃ¢â¬â¢ and Ã¢â¬ËwhenÃ¢â¬â¢ of referencing. a. What to reference: information that have been written, recorded, filmed or presented into the public domain in some way to others, but not anything that cannot be read, heard or seen by another who wants to check the same source. b. Primary and secondary sources: Use primary source for your central definitions, main descriptions, quotations, etc.; and secondary material for lesser definitions, factual information,
Friday, December 27, 2019
Ã¢â¬Å"Do any human beings ever realize life when they live it?- every, every minute?Ã¢â¬ (Wilder 108). This is the question Emily asks at the end of the play, Our Town, when she realizes the importance of life and enjoying our present. Our Town is a play by a famous American playwright, Thornton Wilder. In his play Our Town, Thornton Wilder reveals the traditional American life in the early 1900s and the appreciation of life and ordinary objects by depicting the life of people living in a small town in Massachusetts called GroverÃ¢â¬â¢s Corners. Thornton wilderÃ¢â¬â¢s play Our Town is an example of Modernism because it breaks away from traditional ways of theater, uses simple and straightforward language and has an unusual plot. Thornton Wilder startedÃ¢â¬ ¦show more contentÃ¢â¬ ¦Our Town was Ã¢â¬Å"a radically innovative way of presenting a dramaÃ¢â¬ as it was different from other plays of that time and was well received by the audience (Ã¢â¬Å"Our TownÃ¢â¬ ). Innovation is one of the major elements of modernism and Wilder effectively used it throughout the play. Our Town was a break from traditional theater and is still performed in many high schools. When many other theater productions were producing plays with luxurious sets and costumes, Wilder experiments with the set and uses Ã¢â¬Å" no curtain, no sceneryÃ¢â¬ and a few props (Wilder 3). This was a huge risk at that time, but was highly appreciated. According to a critic, Ã¢â¬Å"by stripping the play of everything that is not essential, Mr. Wilder has given it profound, strange, unworldly significanceÃ¢â¬ (Brantley). Getting rid of the scenery places more focus on the characters making them a vital part of the play. Additionally, many act ions throughout the play are pantomimed which allows the viewers to make use of their imagination. Thornton Wilder again brings innovation on stage by introducing an omniscient stage manager as one of the characters in the play. Usually, the stage manager is the person who blends into the background and is never seen on the stage, but that is not the case in Our Town. This play begins with its stage manager already on stage who introduces the setting and the characters. This allows major people
Thursday, December 19, 2019
Pulmonary Arterial Hypertension (PAH) belong to group 1 in the classification of Pulmonary Hypertension (PH). It is a chronic progressive disease caused by narrowing of the minor pulmonary arteries due to vascular proliferation and remodeling. Figure 1: Changes occur in blood vessels in PAH. The estimated prevalence for PAH is 15-50 cases per million although it is a rare disease. The female to male ratio is 1.7:1 with higher prevalence between 30-40 years old. To date there are 52 cases per million population of Scotland diagnosed with PAH. (1) The current treatments available for PAH are prostaglandin (PG), calcium channel blocker (CCB), Endothelin Receptor Antagonist (ERA), and Phosphodiesterase-5-inhibitors (PDE-5-I). The need for new drug therapy is due to the drawbacks of the current treatment as shown in the tables below. (3) This has led to the development of Opsumit (Macitentan), a new drug therapy for PAH. Table 1: Drawbacks of using Calcium Channel Blocker (CCB) in PAH Calcium Channel Blocker (Nifedipine, Diltiazem) The proportion of patient benefited from this drug is too little.(2) Table 2: Drawbacks of using Prostaglandins (PGs) in PAH Epoprostenol I.V Iloprost nebulized Treprostinil S.C - Inconvenience administration through IV route which requires hospitalization - Unpresentable body image - Administration of the drug might be associated with high risk of infection (need to be given through continuous I.V infusion due to short half-life)Show MoreRelatedThe Heart Is A Hollow, Muscular Organ Of The Middle Mediastinum Orientated Obliquely961 Words Ã |Ã 4 Pagesgrooves indicate these divisions: the atria are separated from the ventricles by the coronary sulcus (the atrioventricular groove) with a hiatus anteriorly at the root of the pulmonary artery (PA). The atria are separated posteriorly by the inter-atrial groove though this is scarcely marked, and anteriorly this is hidden by the pulmonary artery and aorta. The ventricles are separated posteriorly by the posterior longitudinal sulcus on the diaphragmatic surface and anteriorly by the anterior longitudinalRead MoreTypes And Classifications Of Pulmonary Hypertension2414 Words Ã |Ã 10 PagesAbstract Pulmonary hypertension is a disease that without treatment becomes progressively worse until a patient dies. It is characteristically a disease of young adults, but may occur all across the lifespan making this disease even more devastating.1 Pulmonary hypertension is characterized by elevated intrapulmonary pressures which cause dynamic changes to the cardiovascular system of the affected individual. The adequate functioning of the cardiovascular system is vital to the survival of theRead MoreThe Definite Haemodynamic Diagnosis Of Pulmonary Hypertension7200 Words Ã |Ã 29 Pagesdefinite haemodynamic diagnosis of pulmonary hypertension (PH) requires right heart catheterisation and direct measurements of right ventricular, pulmonary artery and pulmonary capillary wedge pressures and cardiac output. As this is an invasive test with risk and cost implications diagnostic algorithms have been devised that combines clinical assessment, non-imaging cardio-respiratory assessment and non-i nvasive imaging in patients suspected of having pulmonary hypertension. The initial aim is to establishRead MoreChronic Obstructive Pulmonary Disease ( Copd )1281 Words Ã |Ã 6 PagesCOPD Case Study Chronic obstructive pulmonary disease (COPD) is an interchangeable phrase used to describe respiratory diseases characterized by airway obstruction. COPD is now a well-known and serious chronic disease, killing many and affecting a mass number of people per year. COPD is a result in restricted (obstructed) airflow in the lungs. Obstructive diseases include bronchitis, in which inflammation causes chronic bronchial secretions and narrowing of the bronchi and emphysema a permanentRead MorePathology and Treatment of Pulmonary Arterial Hypertension1876 Words Ã |Ã 8 PagesThe pulmonary vasculature contains arteries and arterioles, which branch in the lungs to create a dense capillary bed to provide blood flow. The pulmonary capillary bed is a high-volume, low-pressure, low-resistance system that delivers blood to and from the lungs via the arterial and venous circulation systems. The right ventricle of the heart is responsible for pumping blood to the pulmonary artery and to the lungs so it can be oxygenated while the left ventricle pumps oxygenated b lood to the tissuesRead MoreHigh Altitude Is Defined As An Elevation Of 1500-3500 Metres1391 Words Ã |Ã 6 Pagespressure of carbon dioxide, that results in respiratory alkalosis. The body response to respiratory alkalosis by decreasing ventilation, and activating renal compensation by secreting bicarbonate and reabsorbing hydrogen, which gradually brings the blood PH back to normal and allowing an increase in ventilation. The bodyÃ¢â¬â¢s acute hypoxic ventilatory response resulting is renal compensation can take approximately four days before any significant change takes place. In addition to changes in ventilation,Read MoreIncreased Altitude : Adverse Effects On The Cardiopulmonary System1620 Words Ã |Ã 7 Pagespressure of carbon dioxide, that results in respiratory alkalosis. The body responds to respiratory alkalosis by decreasing ventilation, and activating renal compensation by secreting bicarbonate and reabsorbing hydrogen, which gradually brings the blood PH back to n ormal and allowing an increase in ventilation. The bodyÃ¢â¬â¢s acute hypoxic ventilatory response of renal compensation can take approximately four days before any significant change takes place. In addition to changes in ventilation, hematologicalRead MoreThe Emergency Department Of A County Hospital1083 Words Ã |Ã 5 PagesBUN 82, and creatinine of 4.98. Hemoglobin and potassium levels were normal. The patient was diagnosed with ARDS, pneumonia, septic shock, and acute kidney injury. Forty-eight hours later the patientÃ¢â¬â¢s oxygenation continued to deteriorate and an arterial blood gas showed the following, 7.26, 51, 72, 23 on 90% FiO2. The patients P/F ratio is 80, which is indicative of ARDS. The ventilator settings were changed to PRVC with a respiratory rate of 35 breaths per minute, tidal volume of 470, PEEP of 15Read MoreThe long drive Essay1112 Words Ã |Ã 5 Pages Ã¯â · Since she has been sitting, her legs are not getting any movement. But, her arms are more mobile which is why her arms did not swell. If you were the doctor, what tests would you perform? Ã¯â · Ekg, full blood work which includes arterial gas levels, blood pH, creatine phosphokinase, blood troponin The Long Drive Part 4 Ã¢â¬â Tests, tests, and more tests 1. What do the ECG and the blood levels of creatine phosphokinase, and troponin-I tell you about the likelihood that Barbara had a heartRead MoreShort Note On Barometric Pressure At Pikes Peak972 Words Ã |Ã 4 Pageswater loss, ventilatory changes and alternations in pulmonary hemodynamics. Decreases in pulmonary vasoconstriction through decreases alveolar oxygen tension, as well as increases in pulmonary vascular resistance and pulmonary artery pressure, are seen at this high altitude. Ã¢â¬ ¢ At higher altitudes respiration rate is increased which leads to increases in ventilation (possibly a five-fold increase from sea level). Chemoreceptors in the arterial blood vessels are stimulated to signal the brain to